NU 6: Iloilo Road Ads Standardization - minimizing eyesore by Christian Rafael

NU 6: Iloilo Road Ads

by: Christian Rafael

Regis MBA Iloilo

What pisses me off about the main highways in Iloilo is the fact that they are constantly bombarded with ads, but more so on ads that add more eye sore rather than beautify the city. Ads about the events happening in the city are great and promotes the city, but i believe it can promote better if the local government can standardise these ads. Its as simple as 3 steps

1. come up with a plan which areas / roads / highways are usually requested for ad postings. I feel that if they dont know where i suggest 2 streets only - Diversion Road up to the Airport and General Luna up to the Atrium Mall. 

2. decide on a standard and force all ads to be "that size". We usually see these ads on a bi monthly basis and usually, about 90% of them are of the same size more or less, what is stopping them from enforcing a standard

3. fabricate banner holders according to the standard set, this way ads will be forced to be on standard sizes, and will not be an eyesore. Considering that fabrication of these is about 10 times the price of an ordinary bamboo (temporary holder) with Labor cost. This can easily pay for it self in less than a year, considering that these ads come out every 2 weeks

I understand the Local Government of Iloilo will be implementing a "No Billboard" rule on Diversion Road in 2015, i think this will be a great addition to minimize distractions on the road and at the same time still promote the city  4

NU6: at UI MBA Regis Tablets for Iloilo Taxi

NU 6: Taxi Ads

by: Christian Rafael

Regis MBA Iloilo

Competition in the Taxi Transport in the Philippines is getting fiercer everyday with a lot of fly by night taxi services being offered, and i thought that its high time that a taxi service differentiate it self buy bringing ads to its customers, to make it sound better, customers will be given information about the city or events that will happen in a week or new restaurants that are opening and other stuff. With the advent of electronics getting cheaper and cheaper everyday, taxi companies will be able to equip their cars with tablets and bring value to their customers

The tablet will open a whole new world for operators especially here in Iloilo where the city is slowly becoming a commercial hum for Western Visayas but for Visayas as a whole. 

Tablets will be able to do the following

1. keep customers informed of the route so as to minimise confusion

2. inform customers with events in Iloilo through ads, and by doing so generating additional income for the operator

3. give customers a chance to relax despite being in a traffic situation, as the City of Iloilo continues to grow, the traffic problem needs to be solve and this can be a solution for the customers of the Taxi Company

a tablet can be had for about 5,000 pesos and cheaper ones are also available. If a Taxi Company will be contracting an advertising venture with a certain business for a very low price of P70 per ad, per day, the tablet will be paid for in less than 3 months, Plus with the options of tracking your route, customers will more than likely prefer having that rather than non, even if you dont need it

With more to offer and having the same fare rates, the Taxi Co will be able to attract more customers and bring in more profits by differentiating with very minimal 4