Rizal Philippines
May 6, 2017
I was in business trip with a group, currently engaged in housing development who want to venture into memorialization business. The property which they could develop for nothing is in Calabarzon region. The external environment: commerce,the demographics are excellent. The catchment area is from primary town A with 70t population, with 3 major banks, 3 modern hospitals and 3 memorial parks. However, the memorial parks and the municipal cemetery are all full. They are in the poblacion
The proposed project site is some 4.2 km from the poblacion of primary town, and same distance to the secondary town. And I said this is a long shot, 3rd choice. Can you get another site along the highway.
The President of the company, who used to be a project officer of a company specializing in resorts does not think that with present situation: no inventories at existing memorial parks, and installation building of structures and programs to mitigate the distance (billboards, shuttle, malanding development) the project will take off.
I said that must be validated from the prospects, from future customer through a market research survey. How large the sample: about 1,000 the SWS ideal size, and selected at random: 40 to 50 yo, female
In this case, he says, location or poor location can be over come. (As when you build a resort in Busuanga or Coron)
What do you think
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