ENTREPNEW - New Ideas and Innovation

This is all about new ideas and innovation. Entrepreneurship is all about new ideas and innovation. There could be no entrepreneurship unless the entrepreneur thinks out of the box, is creative, and constantly thinks of making his product, his market, his processes, his business model new. It is all about being better than before and the competition. It is all about preparing for the future. Maintaining status quo means death the end of the enterprise.

Wednesday, January 29, 2014

NU6: at UI MBA Regis Tablets for Iloilo Taxi

NU 6: Taxi Ads

by: Christian Rafael

Regis MBA Iloilo

Competition in the Taxi Transport in the Philippines is getting fiercer everyday with a lot of fly by night taxi services being offered, and i thought that its high time that a taxi service differentiate it self buy bringing ads to its customers, to make it sound better, customers will be given information about the city or events that will happen in a week or new restaurants that are opening and other stuff. With the advent of electronics getting cheaper and cheaper everyday, taxi companies will be able to equip their cars with tablets and bring value to their customers

The tablet will open a whole new world for operators especially here in Iloilo where the city is slowly becoming a commercial hum for Western Visayas but for Visayas as a whole.

Tablets will be able to do the following

1. keep customers informed of the route so as to minimise confusion

2. inform customers with events in Iloilo through ads, and by doing so generating additional income for the operator

3. give customers a chance to relax despite being in a traffic situation, as the City of Iloilo continues to grow, the traffic problem needs to be solve and this can be a solution for the customers of the Taxi Company

a tablet can be had for about 5,000 pesos and cheaper ones are also available. If a Taxi Company will be contracting an advertising venture with a certain business for a very low price of P70 per ad, per day, the tablet will be paid for in less than 3 months, Plus with the options of tracking your route, customers will more than likely prefer having that rather than non, even if you dont need it

With more to offer and having the same fare rates, the Taxi Co will be able to attract more customers and bring in more profits by differentiating with very minimal 4

NU6 at UI AGSB by Christian Rafael -Calle Real Walk

NU 6: Calle Real Walk

by: Christian Rafael

Regis MBA Iloilo

The "Calle Real Walk" has been the new venue for places to see here in Iloilo, attracting locals and tourists alike. It has hosted a few grand activities like a full orchestra concerts, magic shows and a lot more. People seemed to be thrilled with all of the activities that take place in the area, but taking all of that, there really isn't much else in "Calle Real Walk" now that will force people to stay and make it a destination rather than a venue, and i feel that there is a need to market it into something

3 suggestions

Add more activities to make it a destination

- a food destination, with lots of coffee shops, and restaurants to entice people to have meetings there, a hangout place for friends to chat. I think for this to be successful, they need to market "Calle Real Walk" as a place to hangout and meet friends, colleagues and family rather than a "place you go to because there is a concert". The point here really is to make the activities they had so far as incidental rather than highlight that as the main event.

- ask main stay restaurants in the area to put up tables on streets. Restaurants like Robertos, Jollibee, Mang Inasal etc, there are plenty of historic restaurants there as well that could bring value to the whole "Calle Real Walk"

Artists and "Culture" Promotion

- Iloilo is full of artists that dont really have a venue to show case their work, may it be paintings, sculptures or to something more dynamic like small live bands, or ballet dancers. This will also bring impression to tourist how much dynamism there is here in Iloilo City

Advertise Heavily

- Website

- there is no current website that updates people on what is happening in Calle Real Walk, and the get more information about it. Searching the internet, it seems that its only the local bloggers that are putting information about it in the internet, and its not always enough, especially for a project like this. Putting up a website may be the most cost efficient advertising they can make, considering that aside from the locals, their main target are tourists

- Billboards

- with considerations for budget, it think the Local Government should atleast study and look into putting up a billboard, preferably coming from the airports or ferry ports, just to inform tourists that there is such a thing as a "Calle Real Walk" here in Iloilo

- Flyers (at ports eg airports, ferry ports and bus terminals)

- "flyering" could be very effective especially in this season where a lot of OFWs are going home and that a lot of tourists are coming. Targeting the airports, ferry ports and bus terminals could greatly increase the awareness of people coming and living in Iloilo 4

Tuesday, January 28, 2014

NU 6 UI AGSB MBA Regis - Submission by Pam Go

Healthy lifestyle for Call Center Agents

One of the stereotype of call center agents is that they live one of the most unhealthy lifestyles among young professionals. Working at night and under high stress situations, agents are often spotted chain smoking and eating fastfood day in, day out.

To remedy this, a healthy lifestyle program is ideal. Healthy is a lifestyle that has been trending over the past few years. But no program in Iloilo City focuses or targets the huge population of call center agents in the city (up to 5000 employees). The population of agents is only expected to grow in the coming years as more BPO Companies are expected to set up shop in the Megaworld complex and various developments around the city.

The lifestyle program will include a gym membership, coaching sessions, healthy meals delivered to their homes/offices, yoga sessions, even fun walks or runs with their officemates/teammates. The presence of their friends in the program will even motivate the agents more.

There will also be rewards for those agents that finish the program and lose the most weight, etc.

Health Studio

One of the most recent trends right now is the shift to a healthier lifestyle. Over the past five years, yoga studios, gyms have become even more popular. Zumba classes have sprouted up in almost every corner of the city. Aerobics classes are also held almost everywhere as more and more people become more and more health conscious.

However, exercising three times a week is not enough. It also has to be coupled with a healthy diet. This trend is visible with how many fastfood chains that used to serve purely deep fried chicken and hamburgers, have gradually shifted their menus to include healthier options like salads. Even the world-renowned coffee shop chain, Starbucks, has joined the bandwagon, offering skinny drinks with skim milk and soy milk since 2008.

In Iloilo City, a growing population have signed up gym memberships. However, yoga classes for instance, are still rare.

The Health Studio is a venue where health buffs can easily and conveniently avail of a comprehensive healthy lifestyle. Yoga, zumba, and aerobics classes will be regularly held. A first-class gym will also be located in the health studio with comprehensive equipment. Personal trainers, instructors, and certified nutritionists will be available to guide young professionals, entrepreneurs, and just about everyone who understands the need to live a healthy lifestyle. A healthy kitchen will also be in the Health Studio where only the healthiest, freshest ingredients will be used.3

Next Big Future - 2 new articles

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Date: Mon, Dec 30, 2013 at 3:21 PM
Subject: Next Big Future - 2 new articles
To: "jorgeus.george" <jorgeus.george@gmail.com>

Click here to read this mailing online.

"Next Big Future" - 2 new articles

Income stagnation and unmeasured increases in information and entertainment

Virginia Postrel writes about the changes over the last ten years in the availability of customized entertainment. She notes that much of these gains do not show up in GDP statistics. It is a form of progress that large numbers of people experience every day, the increase in entertainment variety and convenience represents a challenge to the increasingly conventional wisdom that American living standards have stagnated, at least for the middle class.

Entertainment is so cheap, the enjoyment people derive from having a better chance of finding exactly what they want, when and where they want it, doesn't count for much. Giving consumers new features for little or no additional money increases well-being but doesn't do much for productivity statistics.

To measure how changing entertainment options have affected real living standards, what we'd need to know is how much money you'd have to pay each person to make them just indifferent between the entertainment they consume today and the entertainment they could have consumed in the past. What people shell out today for, say, cable TV or Netflix subscriptions is almost certainly a small fraction of that total value -- yet it's the only value official statistics pick up. The result is most likely a significant underestimate of improvements in economic well-being.

Consider a different hard-to-measure change: the increasing variety of imported goods. In a 2004 article, the economists David E. Weinstein and Christian Broda estimated that consumers would be willing to pay $280 billion a year -- about 3 percent of gross domestic product -- just to have access to the variety of foreign goods that were available in 2001 versus 1972. That's a big number.

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CEBR makes GDP predictions out to 2028

The economic consultancy Cebr (Centre for Economics and Business Research) released its annual report The World Economic League Table. The report gives an end of year report on GDP in the 30 largest economies in the world. It also forecasts which countries will be in the 'Top Thirty' for 5, 10 and 15 years ahead.

This year's report is updated to take account of the likely surplus of energy and falling oil and gas prices in the 2020s, weaker commodity prices than had previously been expected and the sell-off of some emerging market currencies in mid-2013.

Nextbigfuture disagrees with the CEBR and believes that China's currency will appreciate more quickly so that China will pass the US economy on a nominal exchange basis by 2020. The CEBR is predicting a very strong US dollar. They are predicting for the US to vastly strengthen against Germany and most other countries.

The key points of this year's report are:

* Our latest forecasts now show China overtaking the US in 2028 to become the world's largest economy. This is later than some analysts have suggested and reflects the continuing performance of the US as the West's strongest economy and the slowing down of the Chinese economy.

* India overtakes Japan in 2028 to become the world's third largest economy. Abenomics means that Japan is likely to follow a weak currency policy for the foreseeable future which means that its GDP in dollar terms gets overtaken by India earlier than we had previously expected.