NU 6: Taxi Ads
by: Christian Rafael
Regis MBA Iloilo
Competition in the Taxi Transport in the Philippines is getting fiercer everyday with a lot of fly by night taxi services being offered, and i thought that its high time that a taxi service differentiate it self buy bringing ads to its customers, to make it sound better, customers will be given information about the city or events that will happen in a week or new restaurants that are opening and other stuff. With the advent of electronics getting cheaper and cheaper everyday, taxi companies will be able to equip their cars with tablets and bring value to their customers
The tablet will open a whole new world for operators especially here in Iloilo where the city is slowly becoming a commercial hum for Western Visayas but for Visayas as a whole.
Tablets will be able to do the following
1. keep customers informed of the route so as to minimise confusion
2. inform customers with events in Iloilo through ads, and by doing so generating additional income for the operator
3. give customers a chance to relax despite being in a traffic situation, as the City of Iloilo continues to grow, the traffic problem needs to be solve and this can be a solution for the customers of the Taxi Company
a tablet can be had for about 5,000 pesos and cheaper ones are also available. If a Taxi Company will be contracting an advertising venture with a certain business for a very low price of P70 per ad, per day, the tablet will be paid for in less than 3 months, Plus with the options of tracking your route, customers will more than likely prefer having that rather than non, even if you dont need it
With more to offer and having the same fare rates, the Taxi Co will be able to attract more customers and bring in more profits by differentiating with very minimal 4
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