NU 6: Calle Real Walk
by: Christian Rafael
Regis MBA Iloilo
The "Calle Real Walk" has been the new venue for places to see here in Iloilo, attracting locals and tourists alike. It has hosted a few grand activities like a full orchestra concerts, magic shows and a lot more. People seemed to be thrilled with all of the activities that take place in the area, but taking all of that, there really isn't much else in "Calle Real Walk" now that will force people to stay and make it a destination rather than a venue, and i feel that there is a need to market it into something
3 suggestions
Add more activities to make it a destination
- a food destination, with lots of coffee shops, and restaurants to entice people to have meetings there, a hangout place for friends to chat. I think for this to be successful, they need to market "Calle Real Walk" as a place to hangout and meet friends, colleagues and family rather than a "place you go to because there is a concert". The point here really is to make the activities they had so far as incidental rather than highlight that as the main event.
- ask main stay restaurants in the area to put up tables on streets. Restaurants like Robertos, Jollibee, Mang Inasal etc, there are plenty of historic restaurants there as well that could bring value to the whole "Calle Real Walk"
Artists and "Culture" Promotion
- Iloilo is full of artists that dont really have a venue to show case their work, may it be paintings, sculptures or to something more dynamic like small live bands, or ballet dancers. This will also bring impression to tourist how much dynamism there is here in Iloilo City
Advertise Heavily
- Website
- there is no current website that updates people on what is happening in Calle Real Walk, and the get more information about it. Searching the internet, it seems that its only the local bloggers that are putting information about it in the internet, and its not always enough, especially for a project like this. Putting up a website may be the most cost efficient advertising they can make, considering that aside from the locals, their main target are tourists
- Billboards
- with considerations for budget, it think the Local Government should atleast study and look into putting up a billboard, preferably coming from the airports or ferry ports, just to inform tourists that there is such a thing as a "Calle Real Walk" here in Iloilo
- Flyers (at ports eg airports, ferry ports and bus terminals)
- "flyering" could be very effective especially in this season where a lot of OFWs are going home and that a lot of tourists are coming. Targeting the airports, ferry ports and bus terminals could greatly increase the awareness of people coming and living in Iloilo 4
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