New ideas create better quality of life and wealth
Rizal Philippines
April 30, 2017
I really missed a lot of opportunities in a decade plus I was in the academe. You really teach not for the money but because you want to leave a legacy.
For this year I am facing the following opportunities:
In the current business:
1. Realizing the full potential of a pre need company. I will file for a new product with the regulatory agency that is liquid, earns increments and is affordable. It can be a multi billion peso company
2. Expanding a current business with 30,000 units that can result in a billion and half increase in revenues. Marketing the same can take place in about 5 years by doing the following;
1. cash fire sale in the beginning
2. 0 interest, 5 years to pay, no d/p
3. generous com for sellers up to 17% on NLP
4. generous prizes like an SUV for top sellers like for 1,500 sale
3. Realizing the full potential of services; (promoting the existing one and planning for more chapel services outlet
4. Aligning with the church or the municipality for the low income product. Some cities lack all ready the capacity to serve burgeoning demand of the D and E market for memorialization
5. The new future - cremation and ash crypts.
6. Joining forces with the biggest owner of cremation machines
7. Rewards system:
1. Cards for customer points for those making office, or cash payments and account number
for CRM
2. Prestige cards and prestige lounge and preferred services
New opportunities
1. New park in Batangas
2. New park in Southern Philippines (in a capital city and near the port for RORO route to Indonesia.
Strategies:
1. JV
2 Fire sale to friends and relatives to raise funds
3. No dp zero interest
4. Clustering to save on cost (two or more projects)
5. Having an image as crowd drawer
6. Generous massive landscaping
3. New park with former supplier in Bulacan, Tarlac (Camiling and Tarlac City)
I hope to live for another 20 to 25 years to build this
This is all about new ideas and innovation. Entrepreneurship is all about new ideas and innovation. There could be no entrepreneurship unless the entrepreneur thinks out of the box, is creative, and constantly thinks of making his product, his market, his processes, his business model new. It is all about being better than before and the competition. It is all about preparing for the future. Maintaining status quo means death the end of the enterprise.
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