Rizal Philippines
March 8, 2017
For a leading FMCG food company which has over $2 billion in sales (double about a decade ago), their focus is not on supermarkets and modern convenience store (others like upscale food companies) focus on the said outlets. This company is even doubling coverage of sari sari store, whom they think is the battle ground the frontier for FMCG.
For the end zone, last mile, the product manager would like to see a trike, or motortrike that carries all the sachet to the farthest flung barrios. Reminds us of such outlet I saw in Cavinti, Laguna. An ambulant vendor sells plastic wares and all stuff P20.00 only on such trike, He is equipped with a PA to call the attention of the residents. There are variations of having fresh fish, meat and vegies for the ulam requirements of household
They are the ultimate channel to the barrios and far flung areas of the Philippines, which this FMCG wants to exploit and dominate in the future
Who ever said these were low techs and crude, Even multinational professionals are paying attention.
Wall Selecta and Magnolia have been using this for vending their ice cream retail
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