Submitted by: Lindsay Gail W. Torralba-Garcia
Subject/ Section: Managerial Entrepreneurship/ MBAH-02
Topic: NU 1
1. Hydrocolloidal antibiotic and anti-inflammatory dressing with an adhesive for sensitive skin.
Dermal fillers and botox treatments are among the top 3 most common aesthetic procedures being performed worldwide. (Clear skin MD, 2015) The trend is also not limited to the type of procedure but an important factor that most of aesthetic patients consider is the "downtime". Downtime is a term that provides the length of time from which a person will experience any unappealing sequalae of a procedure. For example, a patient that comes in for a dermal filler or botox treatment, both entailing tiny punctures from fine needles may have a 50% possibility of incurring bruises and inflammation after the procedure, however, these bruises and inflammation will spontaneously subside in 3 to 5 days, hence the downtime is 3 to 5 days. The current trend on patient demand is the desire to have minimally invasive procedures done, such as botox and fillers without any downtime, a feat that dermatologists and cosmetic surgeons must address. Hence having a post treatment dressing that is not in the form of a visible band-aid which not only provides protection to the puncture wound but at the same time administer an antibiotic and provide hemostasis will be a valuable tool for post procedure patient care.
A round transparent hydrocolloidal dressing with adhesive (suited for sensitive skin) would be a more attractive post procedure dressing than a typical band-aid as it would be barely noticeable due to it's size and transparent color. The size would not exceed 0.5x0.5cm, which would more than suffice in covering the entry point of needles. The dressing will serve as a temporary "plug" on the puncture sites, contributing to hemostasis, decreasing bruising and swelling after the procedure, decreasing downtime. An added benefit incorporated into the hydrocolloidal dressing would be the administration of an antibiotic. A topical antibiotic cream and ointment prevents any adhesive from attaching to skin, hence if the antibiotic is already incorporated into the dressing, this dilemma will be addressed.
The overall benefit would be better post procedure patient care and higher satisfaction rate from patients. In line with the current demand of patients who desire aesthetic procedures without the downtime, the hydrocolloidal dressing can offer a better option, decreasing the probability of downtime.
There are already existing hydrocolloidal manufacturers worldwide, however most of these products that are readily available in local pharmacies are limited to major surgical wound care such as trauma, burn and ulcers. The products are large in size and thick, not ideal for post aesthetic procedure wound care. There are manufacturers of "invisible" hydrocolloidal dressing in Korea and China which approximates the size of what can be acceptable to dress aesthetic procedures, the cost is at least P0.05 per piece without the antibiotic.
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Lindsay Gail Wilson Torralba-Garcia, M.D.
Cosmetic Surgeon
Wilson & Ayache Clinic
Lower ground floor, Legaspi Park View Bldg.
134 Legaspi St., Legaspi Village, Makati City 1229
Philippines
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