Innovation new ideas are important to thrive in the restaurant business

New ideas create better quality of life and wealth

Ateneo Professional School
Makati City
June 25, 2016

Two restaurant honchos were interviewed at Shop Talk last Thursday.  One was a seafood restaurant and the other was comfort food owner at Powerplant.   Both say that it is not that easy to survive in the business.  It takes a lot of innovation on constant basis to meet the customer needs and beat the competition

In the past class I had, and I recall a student put up a restaurant in a mall in Pampanga and she told us that the NU exercise was not enough.  She had to innovate on daily basis.

So keep those NU 12 coming

50 great ideas in the restaurant business

NU 6: Acoustic Lounge by Christian Rafael

NU 6: Acoustic Lounge

by: Christian Rafael

Regis MBA Iloilo

Back when i was still in college and even after college, i have always wanted to have a restaurant where i can hangout to with my friends and family that offers great food. One of the things that stop me in doing this is when i realize that most of those restaurants dont really last longer than 5 years, others are forced to do renovations, rename, rebrand etc that makes this industry one of the most highly competitive industries not just in the Philippines but in the world. One differentiation idea came to me was bringing in a live band with a twist. I have always believe that in a restaurant, the core product should always be the food, the quality of it and the experience comes next, but i saw that most restaurant have it the other way. 

The idea is to bring in a surprise mini concert every once in a while probably 4 times a month at random, may it be a weekday or a weekend with just decent sounds (system) and basic instrument setup (acoustic guitar, grand piano, bongos etc) but by great bands like Eraserheads, Rivermaya, Urbandub etc. Iloilo would be more than happy with these bands but eventually bring in international bands that were visiting the country

Signing local bands can be cheapen if you only ask them to play 4 - 6 songs. This also works great for you so as to keep your core which is your food at the center rather than overshadowing it with the entertainment, more so if you are signing foreign bands

Another way to compensate for the lack of songs is to ask these bands to make a "lounge version" of their hits. relaxed, simply, jam like versions of their hits, where people may be able to still sing it but would rather hear these new versions.

With these mini concerts, basic video coverage with 2 cameras can also be requested from the artist. Uploading them on youtube.com can be a great way to advertise the restaurant

With these concerts happening on a regular but random basis, customers will see to it that they dine out in your restaurant in the hopes of spotting famous bands, even foreign ones, but will be more than happy to enjoy your great food  3

NU12 # 1 by Janssen Ong -New Business Idea (restaurant)

New Business Idea

In our daily routine we always eat. And during working days we always look for food and felt also stress when we had a hard time looking for a good restaurant because of the huge crowd during lunch or the usual eating time slots. Our taste buds also gets bored of the usual same food offering. Some of the conscious people also had a hard time to look for nutritious food. If you are a health conscious you will really had a hard time because almost all are fried. 

There was a time where I was at Makati and experience the hard time of looking for parking during lunch. Corporate people also look for a good ambience restaurant for them to also use the place for small chats about their corporate matter. Some are really very critical with the taste. Low budgeted people also make ways to survive in searching for very cheap food offering like in the side streets or carinderia.

Restaurant industry is very broad and big. According to a reliable article it was noted that there are more than 100,000 registered restaurant and counting. Each offers different and yet survived for the longest time. The taste I believe like Jollibee will be never ending the mouth of every Filipino people. They are still growing for several decades. In a food business you just need to be unique in your own way. You need to offer delicious and the right amount of price. In our daily lives and too many people look for food in different time slot of the day. The common eating habits are breakfast, morning snack, lunch, afternoon snack and dinner. Each of these has an opportunity for a food establishment to earn profits.

A new business idea for this is to establish a food establishment that will cope up in our fast phased world. I thought of creating a small outlet in every city that will offer a place to view my products. For this I will only target people calling in my landline first since capital is limited. As I grow I will continue to expand and have a place for dining in and as I grow continue my renovation to a better eating place.

For my menu, I will first research by conducting survey for food and menus that I should create. Afterwards consolidating and analysing the behaviour of the people I will make a final conclusion to what should be my menu.I will definitely look for menus that will fit the budget and that should offer delicious and nutritious meal. The opportunity of profiting is big and therefore I am sure for my  success.  < more details be specific )

Jannssen Reichman Ong