It is 5 days before Christmas
Repost from Entrepreneur.com | December 16, 2013 by Brian Patrick Eha
A lot of spending is going on. In US this is estimated to be $580 billion. And big data, the buzzword this year, is going to help a lot analyze the consumer spending data.
The infographics here say that marketers, and business chief can harness the staggering amount of data to improve revenues and bottom line. 72% say they do not know how to use big data Some factoids:
42% of European consumers do web searches prior to making purchases;
61% of consumers do web searches in purchase journey
A 10 year study that using big data improved productivity by 5% and profitability by 6%
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