Lapel Microphone at Drive Thru Area
Submitted by: Roman M. Cruz
NU6 #6 Ateneo Clark
Drive Thru has evolved as an integral contributor in the total sales achievement of the fast food industry I am connected right now. With the changing lifestyle in terms of take home transactions, to which Drive thru is considered now as the new avenue in partaking of take home orders. Because customers are now always on the go and taking stop in an outlet just to buy food will still take a lot of time especially during peak periods of lunch and dinner were a lot of customers are lining up, taking the queue in the counter area.
In our system, our Drive thru dynamics consist of the following:
1. Customer will drive thru and will place its orders at window 1 which will be taken by a cashier stationed in that specified area
2. The order upon punching on the cash register, it will then appear on the kitchen monitor of the production area for preparation.
3. After the transaction on window 1, whichincludes also the payment, the customer will then, proceed to window 2 for pick up of the orders. In this area, assembly of orders will be done and the assembler crew and the presenter crew will do presentation to the customers.
During this process, the normal and average acceptable speed is at two minutes fororders P200 and below. But common problem arises on this set up is that when the production crew failed to check from time to time the kitchen monitor system for any orders because of being busy preparing for other orders or doing other tasks such as refilling, cleaning etc.
My store, which was recently opened last 2010, we are achieving an average speed of 1minute and 40 seconds. Although it is within the normal acceptable standard, as we find ways in giving the best speed possible for our customers in order to create a notion that in our store, we serve our customers fast, a new idea has been instituted to further speed up transaction.
Here comes the advantage of using lapel microphone in the drive thru Window 1 area for the stationed cashier. Upon order taking of customer’s orders, the lapel microphone is being heard in the kitchen station that will prompt the production crew that there is orders placed at drive thru. For this simple initiative, or idea that has been made, it further speed up our transaction into an average of 75-85 seconds for orders below P200 because there is now an agitator that prompts everyone to assemble with precision and speed the orders called out at the Drive thru. It has also help the store bagged for three consecutive times as Drive thru Olympics winner for North Luzon trade area. 3
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