NU 12 by Martin Revilla - Basketball Innovation

Ramon Martin P. Revilla                                                       Entrepreneurship S10

MBA Standard                                                                      Professor Jorge Saguinsin

Ateneo Graduate School of Business                                   November 6, 2013

Hoops there it is! For the love of Basketball

We cannot deny the fact that the most dominant and played sports here in the Philippines is Basketball, from all corners of the country we can see basketball courts even if it is half court or a whole court.

I can still remember during my childhood days that before we can play the game we have difficult time schedule in the afternoon because we need to anticipate the seniors playing time around 4-5pm, this gave us grueling pleasure of playing under the sun from 1pm up to 3:30pm just for the love of playing.

In the streets of Malate Manila playing basketball is very competitive, during the early 90's it's very addicting that we need to join leagues with other barangays just to compete and show that our barangay performs or plays better, produce better players as compared to them, this led to series of rumble and physical activities that are unnecessary.

But one thing I noticed before and until now is the fact that referees control the game; they have the whistle that acts like the judge dictating the tempo and flow of the game. It is controversial that sometimes certain game play calls are wrong with obvious reason and evidence, I am glad that the innovation for rule updates are better and at the same time video camera's are added for additional angles for professional basketball games that can help them review further and analyze if they really had the right call.

What if someday basketball officials produce programed robots to officiate the game? This will make the game better and the same time lessens or negates player complaints during the game, I am also thinking of innovating game jerseys from retro (heavy and big numbered jerseys) to light jerseys (produced by Adidas) to jerseys with pain sensor that will blink or give signal to the officials or the programmed android robot that foul is committed. This will be easily distinguished by comparing the player's pain gauge – these ideas are somewhat out of this world but may happen we don't know.

Right now, the best way of developing the game is teaching our basketball officials specifically referees the proper way of handling wrong calls, a solid background check of the referees profile – this will led to fair calls especially during big games like world championships, we don't know they might bet for their team to win. And lastly, we need to strengthen basketball to give opportunities for a healthy community and shying away from doing illegal and bad things like using illegal drugs and gambling.  4  (Congratulations for coming out with great NU 12 this time)