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Saturday, November 30, 2013

NU 12: Professionalism – new work, methods, practices

Professionalism-New Work, Methods, Practices

In the past decades, competition in the market is truly viral. As the population increases and other nation building organisations educate the public in entrepreneurship there are many players int the market born. However, in my opinion, the products being sold are just the same. So in my perspective the marketing and product presentation of a product should be catchy, competitive and attractive. The marketing campaign should be continuous and rampant. The sales force should be continuously be trained in order to achieve beyond the target. Work methods should be analyse in order to trim down the expenses. Products should be continuously be developed in order to produce their own uniqueness.

Among the several factors that can affect the professionalism of the company the most critical for me is developing new methods in marketing. I would like to share to story of my friend. This friend tried to sell cosmetics products. She just thirst for success but choosing the product cosmetics is tough because she is not from a science course background. She is just fond of using cosmetics which eventually give her the idea of trying it as her product. In the earlier year was a failure. Huge investment without an income resulted to a discouragement in doing business.

She did not stop and creatively create great packaging design. After several months was the game changer. She was able to sell unexpectedly. I was so amaze to her when she was telling it to me. She cannot even believe how game was change. I questioned her what did she do. What she did was not so hard and just a doorstep of idea behind. She created a website and a Facebook account for her product. As the products were displayed in the social media, curiosity of the viewers prompt to inquire and try the products. Trying the product was the crucial stage since cosmetics is a sensitive product. However the product just proven its effectiveness.

Now the business changed and it continuously grow. Her story just implied about one major method she did. It was thru social media. Social is so effective because of the vast users of this. Doing business online  is a one method to market a product effectively with just a little expense.

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